Online Marketing Manager Job at Haka Tours, Canterbury, Christchurch
- Location:
- Canterbury
- Christchurch
- Salary:
- Based on experience
- Work type:
- Full Time
- Classification:
- Marketing & Communications
- Digital & Search Marketing
We are looking for a SEO/ SEM specialist who wants to work in-house for a young, ambitious and award winning company.You will be responsible for managing the online marketing for 3 cool tourism brands and will be tasked in ensuring we are at the top of organic search results for our keywords. Some web development work will also form part of your role.Key Responsibilities Help define our SEO / SEM strategy and implement accordingly Using Google Analytics and other tools to track our web metrics Reporting on key web metrics Continually looking at ways to improve our key web metrics: unique visitors, time on site, average page views, bounce rate, conversion rate. Managing our advertising listings on various 3rd party websites and looking new, suitable sites to advertise our brands. Writing topical / informative / entertaining Blogs with accurate keyword saturation. Managing Social Media platforms and interacting with potential / current customers. E-mail newsletter campaign management Basic web development skills such as HTML, PHP/ASP, JavaScript etc would be an advantage as well as WordPress and / or other CMS system experience. We have a desire to expand our business with niche tourism offerings which require a CMS website (we are happy to use customisable template websites) Keeping up to date with online marketing developments to ensure our position at the top of the organic search results is protected.Experience Required Some form or study within the computer sciences / online space Minimum 1-2 years experience in SEO and SEM Good knowledge of Google Analytics Experience designing basic websites that convert well, are visually appealing and can be optimised for SEO. Therefore some experience in web development including HTML, PHP/ASP, JavaScript etc Demonstrable use of social media channels to achieve marketing goals Experience in optimising landing pages and websites Google GAP and GAIQ certified. Successful candidates will be assisted getting these qualifications if not already heldThe bottom line is that we are looking for a hungry person who has a passion for the online space and is looking to work with a small, award winning company to do big things! Even if you don’t have all of the above skills, show us you have this desire and the job could be yours!