Digital Marketing Analyst Job at OCG Consulting Ltd, Auckland
- Location:
- Auckland
- Work type:
- Full Time
- Classification:
- Marketing & Communications
- Digital & Search Marketing
Rare and terrific step change opportunity for this well known brand that is looking to drive and optimise their online marketing activitiesYou will be responsible for using marketing analytics to develop, implement and optimise plans that drive online marketing activities to better enhance how the organisation delivers business insight and improves marketing performanceThis means you will establish performance benchmarks for digital marketing activity, use analysis to improve marketing performance by working closely with marketing teams to ensure campaigns are tracked, reporting is established and recommendations are communicated in an articulate mannerPart of the remit will be to improve use of analytics to deliver valuable insights by providing ongoing analysis reports for business measurements, establish bespoke reporting requirements, report on and measure the effectiveness of international digital marketing campaigns and moreYou will play a central role in thought leadership by educating and training cross functional teams and advise on best practice – that and your knowledge and expertise in informing on current trends in marketing analysis and tools/techniquesYou will be the expert and bring proven digital analytics experience delivering analysis and identifying trends. You ideally will have worked within a large and complex organisation. In depth knowledge of analytics tools and methodologies for web and associated platforms – google analytics social media and mobile toolsStrong project management, leadership and experience influencing senior stakeholders is a mustGreat career opportunity , a deliberate strategy backed from the top and join a small specialised team