Senior Brand Manager (9 Month fixed term) Job at The Warehouse, Auckland, Rodney & North Shore
- Location:
- Auckland
- Rodney & North Shore
- Classification:
- Marketing & Communications
- Brand Management
We’re looking for a Senior Brand Manager to join the Marketing team to drive the brand and deliver category strategy covering maternity leave for one of the team. You’ll be accountable for supporting the development of the brand architecture and brand strategy for your category; focussing your efforts on the attraction and retention of consumers as well as driving demand and foot traffic in store.
As a champion of The Warehouse brand identity, you’ll ensure each brand within the category is in line with the overall mother brand positioning and strengths, and develop all supporting brand guidelines. You’ll need to consult and coordinate with the relevant Merchandise Buyers and Buying Managers to ensure a coordinated and consistent approach to category brand positioning and planning as well as contributing your strategic planning; marketing and customer focussed thinking into their category plans. At a campaign level, you’ll write appropriate campaign briefs for the marketing communications team and review campaigns to determine effectiveness and return on investment.
Requiring a mix of strategic planning, category management and brand management, we are looking for a talented and experienced marketing practitioner – preferably with FMCG or retail experience – to tackle this challenging role. Strong influencing and relationship building skills internally are essential, as is your passion for championing category/brand management within the business. You will be able to demonstrate a successful track record in embedding marketing decisions at a strategic level. Experience working with Brand Design and Creative, as well as previous Communications experience across all mediums (TVC, print, DM) is important to ensure success in this role.
So what’s in it for you? You’ll work within a high performing Marketing team and apply your skills within New Zealand’s largest general merchandise retailer. This 9 month fixed term contract presents you with an opportunity to add to your experience and skill set, and may lead on to other opportunities if that is where you set your sights. People want to work with us because we care about and recognise individuals, we provide challenges and support to achieve goals. So what are you waiting for? Apply now!